Itineraries for Impact Impact: Why Choice Editing is the next brave step in sustainability. Sustainability or eco tourism has long been sold as a separate product or an optional add-on. Adventure operators are pretty good at embedding positive impact into itinerary design but can we go further and deeper? What is Choice Editing? Choice Editing is a bold and effective way to move sustainability away from marketing and into operations. Choice editing is a brave technique a

Many adventure travel tour operator websites use words like sustainability, impact, responsible, do you use these words and do you move sustainability from marketing to operations? The industry needs to build trust with travellers and reduce the say-do gap between what is promised on webpages and how you operate on the ground. Do this well and travellers will experience positive impact and demand, OK maybe not demand, but expect it on their next trip. Whether that is as a rep

Why Just Tourism? Tourism...no adjectives This is the vision; that one day we stop adding 'sustainable', 'responsible' or 'regenerative'...