Many adventure travel tour operator websites use words like sustainability, impact, responsible, do you use these words and do you move sustainability from marketing to operations? The industry needs to build trust with travellers and reduce the say-do gap between what is promised on webpages and how you operate on the ground. Do this well and travellers will experience positive impact and demand, OK maybe not demand, but expect it on their next trip. Whether that is as a rep

Why Just Tourism? Tourism...no adjectives This is the vision; that one day we stop adding 'sustainable', 'responsible' or 'regenerative'...