emilybailey2003

Many adventure travel tour operator websites use words like sustainability, impact, responsible, do you use these words and do you move sustainability from marketing to operations? The industry needs to build trust with travellers and reduce the say-do gap between what is promised on webpages and how you operate on the ground. Do this well and travellers will experience positive impact and demand, OK maybe not demand, but expect it on their next trip. Whether that is as a repeat client or...

From 14 January 2026 the classic California coastal road trip is back on - Highway 1 has reopened! I am pleased to see this back on the map as as we live just an hour's drive from this iconic stretch of road. What are the impacts of a return of this iconic drive? The Big Sur road has been closed since 2023 due to the Regent’s Slide , the area lies between Ragged Point and Big Sur, thus making this classic road trip cut off. There has been a huge economic impact from closure with businesses...

United Nations Sustainable Development Goal (SDG) 1, No Poverty, calls on us to “end poverty in all its forms everywhere” a huge challenge. And one that feels far removed from the day-to-day running of a tour operator - is it even possible to address this mighty challenge? When planned well, tourism has the potential to create meaningful change and small steps can be taken by us all.  A Big Ask from Tourism Tourism is often chosen by local and national governments as a means for economic...