emilybailey2003

Itineraries for Impact Impact: Why Choice Editing is the next brave step in sustainability. Sustainability or eco tourism has long been sold as a separate product or an optional add-on. Adventure operators are pretty good at embedding positive impact into itinerary design but can we go further and deeper? What is Choice Editing? Choice Editing is a bold and effective way to move sustainability away from marketing and into operations. Choice editing is a brave technique as it actively...

Many adventure travel tour operator websites use words like sustainability, impact, responsible, do you use these words and do you move sustainability from marketing to operations? The industry needs to build trust with travellers and reduce the say-do gap between what is promised on webpages and how you operate on the ground. Do this well and travellers will experience positive impact and demand, OK maybe not demand, but expect it on their next trip. Whether that is as a repeat client or...

From 14 January 2026 the classic California coastal road trip is back on - Highway 1 has reopened! I am pleased to see this back on the map as as we live just an hour's drive from this iconic stretch of road. What are the impacts of a return of this iconic drive? The Big Sur road has been closed since 2023 due to the Regent’s Slide , the area lies between Ragged Point and Big Sur, thus making this classic road trip cut off. There has been a huge economic impact from closure with businesses...