Itineraries for Impact Impact: Why Choice Editing is the next brave step in sustainability.  Sustainability or eco tourism has long been sold as a separate product or an optional add-on. Adventure operators are pretty good at embedding positive impact into itinerary design but can we go further and deeper?  What is Choice Editing? Choice Editing is a bold and effective way to move sustainability away from marketing and into operations.  Choice editing  is a  brave technique a