Itineraries for Impact Impact: Why Choice Editing is the next brave step in sustainability.  Sustainability or eco tourism has long been sold as a separate product or an optional add-on. Adventure operators are pretty good at embedding positive impact into itinerary design but can we go further and deeper?  What is Choice Editing? Choice Editing is a bold and effective way to move sustainability away from marketing and into operations.  Choice editing  is a  brave technique a

From 14 January 2026 the classic California coastal road trip is back on - Highway 1 has reopened! I am pleased to see this back on the map as as we live just an hour's drive from this iconic stretch of road. What are the impacts of a return of this iconic drive? The Big Sur road has been closed since 2023 due to the Regent’s Slide , the area lies between Ragged Point and Big Sur, thus making this classic road trip cut off. There has been a huge economic impact from closure w

Tourism in the wake of COVID There are bridges to cross, mountains to climb and a winding road... Not another travel trends post, yes I'm...

Why Just Tourism? Tourism...no adjectives This is the vision; that one day we stop adding 'sustainable', 'responsible' or 'regenerative'...