Target the UNSDG 'No Poverty' as with consumer interest in community impact increases
Recent consumer surveys suggest that travellers are increasingly becoming more conscious about where their money goes and their travel's impact on local communities. The Amex Global Trends Index and Kind Travellers consumer survey illustrate this shift.
Tour operators must note recent consumer surveys and identify opportunities to create itineraries and products that meet these clients' needs.
These trends align with the UN Sustainable Development Goal (SDG) No. 1: No Poverty, which should be considered as part of a holistic approach to sustainability planning.
Tourism is often used for economic development and measured in visitor numbers and dollars spent, but its impact on poverty can be mixed. While tourism creates jobs and revenue, these benefits don't always trickle down to those who need them most. However, tourism can empower communities and ensure they benefit both economically and socially. But tourism must be managed well and on the terms of people can benefit directly from visitors.
Whilst this SDG feels like a behemoth of a goal, we can break it down to how tourism can be a catalyst for change. We need to consider how to stem economic leakage, support small and micro tourism-related businesses and understand how indirectly tourism can support investment that triggers economic growth beyond tourism.
So how can tourism be a force for good and work towards SDG 1:
Community Tourism Initiatives: Community tourism spotlights local stories and traditions. Tours and experiences that offer unique perspectives of a culture or community can provide meaningful employment, entrepreneurial opportunities and a chance for cross-cultural exchange.
Economic Empowerment: Supporting the local value chain means keeping money circulating within the community. Choose accommodation, restaurants, and experience providers that are locally owned and operated. The ripple effect can be significant - money spent on purchases at the local market, income for local families, and sometimes reinvested in community development projects.
Reducing Leakage: Leakage refers to tourism revenue that flows out of a destination instead of staying local. This can happen through foreign-owned businesses or imported goods and services. By opting for locally run tours and experiences, you're ensuring your money stays within the community, where it can have a bigger impact.
Consider going beyond the typical tourist trail when creating a product and itinerary. Seek out community-based experiences that empower locals and ensure tourism spend has a positive social and economic impact. After all, a more authentic and enriching travel experience will be more memorable.
For more information on the UNSDGs in Adventure Tourism, download my free guide here
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