Itineraries for Impact Impact: Why Choice Editing is the next brave step in sustainability. Sustainability or eco tourism has long been sold as a separate product or an optional add-on. Adventure operators are pretty good at embedding positive impact into itinerary design but can we go further and deeper? What is Choice Editing? Choice Editing is a bold and effective way to move sustainability away from marketing and into operations. Choice editing is a brave technique a

Many adventure travel tour operator websites use words like sustainability, impact, responsible, do you use these words and do you move sustainability from marketing to operations? The industry needs to build trust with travellers and reduce the say-do gap between what is promised on webpages and how you operate on the ground. Do this well and travellers will experience positive impact and demand, OK maybe not demand, but expect it on their next trip. Whether that is as a rep

In a world overflowing with frameworks and certifications, the United Nations Sustainable Development Goals (UNSDGs) stand out as a...

A summer holiday adventure with my little walking buddy... The summer holidays were fast approaching, and the thought of not being able...

Women Only Adventures - A Murkey Subject

Tourism in the wake of COVID There are bridges to cross, mountains to climb and a winding road... Not another travel trends post, yes I'm...

Travelling and adventure is part of me. This section of the blog will cover my adventures near and far. I will cover ideas on how to...