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How to Move Sustainability from Marketing to Operations
Many adventure travel tour operator websites use words like sustainability, impact, responsible, do you use these words and do you move sustainability from marketing to operations? The industry needs to build trust with travellers and reduce the say-do gap between what is promised on webpages and how you operate on the ground. Do this well and travellers will experience positive impact and demand, OK maybe not demand, but expect it on their next trip. Whether that is as a rep
emilybailey2003
Jan 283 min read
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Mapping a sustainable tourism journey using the UNSDGs.
In a world overflowing with frameworks and certifications, the United Nations Sustainable Development Goals (UNSDGs) stand out as a...
emilybailey2003
Aug 18, 20252 min read
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Ridgeway Part 4: Lewknor to Nuffield
A summer holiday adventure with my little walking buddy... The summer holidays were fast approaching, and the thought of not being able...
emilybailey2003
Sep 29, 20225 min read
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Women in adventureā¦or not
Women Only Adventures - A Murkey Subject
emilybailey2003
Mar 6, 20223 min read


Tourism in the Wake of COVID
Tourism in the wake of COVID There are bridges to cross, mountains to climb and a winding road... Not another travel trends post, yes I'm...
emilybailey2003
Feb 3, 20224 min read
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Travel and Adventure Intro
Travelling and adventure is part of me. This section of the blog will cover my adventures near and far. I will cover ideas on how to...
emilybailey2003
Jan 2, 20221 min read
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